One of the most contentious issues surrounding sports betting sponsorships is their exposure to younger audiences. Sports events, especially cricket in India, attract millions of viewers, many of whom are children and teenagers. With the visibility of top 10 betting apps in india increasing through sponsorships, it is inevitable that underage individuals are exposed to these ads.

Studies have shown that early exposure to gambling can lead to problematic gambling behaviors later in life. This raises the question: Should sports teams and leagues prioritize profit over the potential harm caused by normalizing betting among younger viewers? Countries like the UK and Australia have already introduced measures to limit betting advertisements during live sports events, but India is yet to implement strict regulations in this area.